The idiom "sweeten the deal" means to make an offer more attractive or appealing by adding something extra to it. It is often used in business or negotiation situations when one party wants to persuade the other party to accept a deal or proposal.
For example, if you are trying to sell a car to someone, you might sweeten the deal by offering to include a free oil change or a set of new tires. This extra incentive could make the buyer more likely to agree to the sale.
Similarly, in a job offer, an employer might sweeten the deal by offering a higher salary, more vacation time, or other benefits to entice the candidate to accept the position.
Overall, "sweeten the deal" is a way to make an offer more attractive and increase the chances of it being accepted.
• I can sweeten the deal by throwing in a free gift with your purchase of the book.
• The seller sweetened the deal by including all the appliances in the home sale.
• The negotiator was able to sweeten the deal by adding a clause that protected the buyer's interests.
• The CEO sweetened the deal by promising to invest in the development of the local community.
• The real estate agent sweetened the deal by agreeing to cover the closing costs.
• The company promised to sweeten the deal by offering a higher salary and more benefits.