The idiom "selling point" refers to a feature or characteristic of a product or service that makes it attractive to potential customers and can convince them to buy it.
For example, if you are selling a car, its fuel efficiency, safety features, and sleek design could be its selling points. If you are selling a phone, its camera quality, battery life, and user-friendly interface could be its selling points.
You can use this idiom when you want to highlight the positive aspects of a product or service to persuade someone to buy it. It is often used in marketing and advertising to emphasize the benefits of a product or service over its competitors.
In everyday conversation, you can also use this idiom to describe the positive aspects of a person or situation. For example, "The location of the new office is a selling point for me because it's closer to my home."
• The selling point of this luxury watch is its exquisite craftsmanship and use of rare materials.
• The selling point of this restaurant is its unique fusion cuisine that combines Italian and Japanese flavors.
• The selling point of this laptop is its powerful processor and long battery life.
• The selling point of this investment opportunity is the potential for high returns and low risk.
• The selling point of this car is that it's very fuel-efficient.
• One selling point of this hotel is its location near the beach.