The idiom "new wrinkle" means a new and unexpected development or a new way of doing something. It is often used to describe a new idea, approach, or method that is different from what was previously known or expected.
For example, if someone says, "I have a new wrinkle in my plan," it means that they have come up with a new idea or approach that they believe will improve their plan. Similarly, if a company introduces a new product with a unique feature, they might say, "Our new product has a new wrinkle that sets it apart from the competition."
The phrase "new wrinkle" is usually used in a positive sense, suggesting that the new development is innovative and creative. However, it can also be used in a negative sense to describe a new problem or complication that arises unexpectedly.
Overall, the idiom "new wrinkle" is a useful expression to describe a new and unexpected development, and it is commonly used in both formal and informal contexts.
• The company's new marketing strategy has a new wrinkle that focuses on social media.
• The scientist discovered a new wrinkle in the theory of evolution that challenges traditional beliefs.
• The professor introduced a new wrinkle in the research methodology that could change the results.
• I heard that there's a new wrinkle in the recipe for making pancakes.
• The CEO's new business plan has a new wrinkle that could revolutionize the industry.
• My boss added a new wrinkle to the project, and now we have to finish it by next week.
• The director's new wrinkle in the plot of the movie surprised everyone in the audience.
• The company's CEO introduced a new wrinkle to the sales strategy during the meeting.
• The politician's latest speech had a new wrinkle, which caught the attention of the media.
• The artist's latest exhibition had a new wrinkle that showcased a completely different style of work.
• The scientist's research had a new wrinkle that challenged the existing theories in the field.
• My grandmother added a new wrinkle to her famous apple pie recipe.