The idiom "crunch time" refers to a period of great pressure and urgency, usually when a deadline is approaching or when a critical decision needs to be made. It is a time when people need to work hard and quickly to get things done.
For example, a student might say "It's crunch time, I have to finish my essay before the deadline tomorrow." Or, a business executive might say "We're in crunch time now, we need to make some tough decisions to meet our sales targets."
The term "crunch" implies a sense of urgency and pressure, as if time is running out and there is a need to act quickly. It is often used in situations where there is a lot at stake, such as in sports, business, or academic settings.
In short, "crunch time" is a slang term used to describe a high-pressure situation where people need to work hard and fast to get things done.
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